VH1 CHOOSES THE PASSION CAMP FOR INTERNATIONAL DISTRIBUTION & FORMAT RIGHTS FOR NEW REALITY SERIES
February 25, 2010 - Passion Distribution is excited to announce its acquisition of hot new format & headlining show from VH1 - ‘DAD CAMP’. This docureality show attempts to transform 6 irresponsible soon-to-be dads into respectable fathers. Each couple at DAD CAMP has a major dilemma: she’s pregnant... but he’s not ready or willing to accept the duties of fatherhood. In the first week since acquiring the show Passion Distribution has already concluded format option deals with Endemol France and Nordisk Film for Pan Scandinavia proving what a strong format for the international market this is! The deal was brokered between Liz Skoler of VH1 and Sally Miles of Passion Distribution on this 3Ball production for VH1, A DIVISION OF MTV NETWORKS. In June 2009, PRESIDENT Barack Obama issued a call to the nation’s dads to “step up” and take responsibility…VH1, 3 Ball Productions, and Dr. Jeff Gardere ARE HELPING YOUNG MEN TO ANSWER THAT call in DAD CAMP. Dr. Jeff Gardere, Ph.D. is a licensed clinical psychologist, famed relationship expert, and a hard-core therapist who accepts no less than the truth. Over the course of 8 intense episodes, Dr. Jeff will guide these unprepared boys - and their very pregnant girlfriends - through transformational group therapy, activities, and private consultations to get them ready for fatherhood. Dr. Jeff challenges the boys to man-up to their responsibility and prepare for the future of their unborn child. The men can choose to leave at anytime. But ultimately, it will be the pregnant women – not Dr. Jeff – who will decide if these expecting fathers are fit to raise their children. “We’re pleased to be working with Passion Distribution on delivering such a compelling project as ‘Dad Camp’ to audiences worldwide and are happy that the format has already received such a positive response,” said Liz Skoler, Senior Vice President, Co-Productions & Business & Legal Affairs, MTV Networks Music Group, VH1. Passion Distribution was officially launched by its founder and CEO, Sally Miles, in 2008. This unique, boutique and intimate style international distribution business represents great content and formats on behalf of UK and North American producers and broadcasters. London based Passion Distribution specialises in popular quality programming and formats in genres including Factual Entertainment, Reality, Documentaries, Lifestyle, Game-shows and Comedy. Passion Distribution has exclusive distribution agreements with several broadcasters and production companies including Lifetime and World of Wonder and works with many others both in the UK & US. Having built a catalogue with over 1,000 hours in its first year, Passion Distribution is active in pre-selling , finding co-pro partners and deficit funding. VH1 connects viewers to the music, artists and pop culture that matter to them most with TV series, specials, live events, exclusive online content and public affairs initiatives. VH1 is available in 95 million households in the U.S. VH1 also has an array of digital channels and services including VH1Classic, VH1 Soul, VH1 Mobile, VH1Games and extensive broadband video on VH1.com. Connect with VH1 at VH1.com. Please contact Madeleine Cunnane if you have any questions maddycunnane@passiondistribution.com
