PASSION DISTRIBUTION PUTS THE PASSION BACK INTO PARENTING IN 27 TERRITORIES ACROSS THE GLOBE!
November 18th, 2010 - Passion Distribution is pleased to announce multiple format option deals for VH1 US series DAD CAMP, which the sales house distributes on behalf of MTV Networks. Deals have so far been struck with Endemol France and Nordisk Films, Norway, Sweden & Denmark and recent new deals include Fremantle, Australia; Endemol, Germany; and Toro TV in Spain. In addition to the format options, Passion Distribution has secured a raft of finished programme sales. The 3Ball Production has been sold into 27 territories including Viasat TV3 for Denmark, Norway and Sweden; TV5 Finland; SBS Netherlands; XYZ Australia; Canwest, Canada; Origo, Hungary; Digicast, Italy; Sky Vibe, New Zealand; Polsat Cafe, Poland and AETN (Bio) Pan Asia. DAD CAMP premiered on 31st May 2010 and drew ratings up +74% of VH1’s quarter-to-date prime average pulling in a younger skewing audience! The docureality show attempts to transform 6 irresponsible soon-to-be dads into respectable fathers. Each couple at DAD CAMP has a major dilemma: she’s pregnant...but he’s not ready or willing to accept the duties of fatherhood. Over the course of 9 intense episodes, Dr. Jeff Gardere, Ph.D., a licensed clinical psychologist, famed relationship expert and hard-core therapist, guides these unprepared boys – and their very pregnant girlfriends – through transformational therapy to get them ready for fatherhood. Dr. Jeff challenges the boys to man-up to their responsibility and prepare for the future of their unborn child. The men can choose to leave at anytime. But ultimately, it will be the pregnant women, not Dr. Jeff, who decide if these expecting fathers are fit to raise their children. Quote: “We were always excited when we acquired and subsequently launched the series and format earlier this year. We knew it would resonate with our international broadcasters and producers and we feel we have selected the strongest producers for the subject in local territories to get the series on air and a success”. Sally Miles, CEO, Passion Distribution. VH1 connects viewers to the music, artists and pop culture that matter to them most with TV series, specials, live events, exclusive online content and public affairs initiatives. VH1 is available in 95 million households in the U.S. VH1 also has an array of digital channels and services including VH1Classic, VH1 Soul, VH1 Mobile, VH1Games and extensive broadband video on VH1.com. Connect with VH1 at VH1.com. Passion Distribution was officially launched by its founder and CEO, Sally Miles, in 2008. This unique, boutique and intimate style international distribution business represents great content and formats on behalf of UK and North American producers and broadcasters. London based Passion Distribution specialises in popular quality programming and formats in genres including Factual Entertainment, Reality, Documentaries, Lifestyle and Game-shows. Passion Distribution has exclusive distribution agreements with several broadcasters and production companies including Scripps Networks International and World of Wonder and works with many others both in the UK & US. Having built a catalogue with over 2000 hours in its first 2 years (65:35 split US / UK content) Passion Distribution has a good mix of serious documentary, headlining shock docs, series and brands with a track record and strong new series and formats. Passion Distribution is active in pre-selling, finding co-pro partners and deficit funding. Please contact Madeleine Cunnane if you have any questions maddycunnane@passiondistribution.com
