PASSION DISTRIBUTION GOES TO MIPCOM WITH AN ANSWER TO THE RECESSION: BRAND NEW GAMESHOW, PAY IT OFF!
September 30, 2009 - PAY IT OFF is a brand new gameshow format currently being delivered and airing on the BET Network in the US. Produced and devised by LA based producers, Sokolobl, Passion Distribution will be launching this format at MIPCOM. This is the first gameshow where contestants HAVE to be in debt to qualify to take part. Rather than winning luxury holidays and motorcars the contestants win money to help pay off debt they have accumulated. The stress of debt in the world we live in today is enormous and a continuous burden. Many people believe they won’t pay off their debt in their lifetime and in this gameshow they could pay off their debt in an hour of clever gameplaying! At the top of each show we meet this week’s contestant and hear through VT how they managed to get into debt, the extent of their problem and how it affects their life from moving forward. Each contestant has a series of five games to play to accumulate cash prizes to start paying off those bills. Sally Miles, CEO Passion Distribution says: I met with Sokolobl in LA, through their agents CAA, and the moment they told me about PAY IT OFF, which was at that stage in development, I wanted to work with them and take the format out to the international market. Only weeks before I had seen a popular gameshow that gives away cash prizes and the young contestant had announced he had debts from his University days and it would change his life if he could leave the show debt free. I sat riveted to see whether he would indeed leave the show debt free and therefore knew as a theme for a gameshow it would be compelling! Passion Distribution launched at MIPCOM in October 2008 and celebrates its first year at MIPCOM in October with over a thousand hours of programming, 100+ new hours being revealed at MIPCOM and new and exciting formats . Please contact Madeleine Cunnane if you have any questions maddycunnane@passiondistribution.com
