PASSION DISTRIBUTION AND MTV NETWORKS ANNOUNCE NEW DEAL TO DISTRIBUTE MTV'S FANTASY FACTORY SEASON 4
May 9, 2011 - MTV Networks and Passion Distribution announced today a deal that allows Passion Distribution to distribute MTV’s “Rob Dyrdek’s Fantasy Factory” season four in countries around the world. Fans can expect the most outrageous and humorous stunts this season in the 25,000 square-foot warehouse turned funhouse known as the Fantasy Factory, when airing on Monday Nights at 10.30p.m. ET/PT on MTV. Some of this season’s highlights include Rob getting up-close and personal with a tiger, Rob’s cousin Drama becoming a “Man Dime” (AKA a perfect ten), Big Black designing a line of skinny jeans, and “Bieber Fever” taking over the Factory. Guest appearances include Justin Bieber, DEVO and Rob’s Midwestern mom Patty, among others. Passion Distribution has sold previous seasons 1-3 to MTV Networks in Australia and New Zealand, Extreme Sports Channel in the UK, Europe, Middle East and Africa, MNET in South Africa and Solar in the Philippines. “It is so important to our clients that we can offer them long running popular shows with a great track record in the US. Now with a total of 44 episodes we are confident more buyers will be keen to offer in their schedules to attract a young audience. The attitude of the show attracts a strong 16 – 34 demo,” said Passion Distribution’s Director of Sales, Emma Simpkins says. The Fantasy seems endless for Rob Dyrdek and all of the employees at Dyrdek Enterprises in Downtown Los Angeles. Season 4 kicks off with the return of Rob’s good friend and former bodyguard, Christopher “Big Black” Boykin, co-star of the beloved MTV hit series, “Rob & Big.” Big Black is welcomed warmly into the Fantasy Factory ensemble, moving into his own office in Corpo to run his business, BB Enterprises. Along for the adventure once again is Rob’s cousin and bonafide mini-mogul, Chris "Drama" Pfaff, the king of the awkward jungle, Scott “Big Cat” Pfaff and the blonde and bubbly, “rapping receptionist,” Chanel West Coast. This crew, along with all of the employees of Corpo, help to make Rob's insane ideas and ridiculous adventures more than just a reality, but a way of life. Season highlights include Rob and Big Black fronting a death metal band called “The Bleeding Frogs,” the whole cast invading Mardi Gras to rebuild a skate plaza and ride a custom-made float, Rob helping to transform Drama from a “Peckface” into a "Man Dime," forming a dead serious dodgeball team named “The Dodging Devil Donkeys” and watching Rob get run down by a 400-pound Bengal tiger. Special appearances include Justin Bieber, DEVO, Braco the healing gazer, Fabio, legendary wrestling icon Rowdy “Roddy” Piper, and Rob's Midwestern mom, Patty Dyrdek. Just when you thought his life couldn’t get any more obscure and insane, Rob pushes it all to the next level in this new chapter, solidifying it as the most exciting and hilarious season yet. This MTV series is 10 x 30’ and shot and available in full HD. Passion Distribution was officially launched by its founder and CEO, Sally Miles, in 2008. This unique, boutique and intimate style international distribution business represents great content and formats on behalf of UK and North American producers and broadcasters. London-based Passion Distribution specialises in popular quality programming and formats in genres including Factual Entertainment, Reality, Documentaries, Lifestyle, Game-shows and Comedy. Passion Distribution has exclusive distribution agreements with several broadcasters and production companies including Scripps Networks International, Sundance Channel and World of Wonder and works with many others both in the UK & US. Passion Distribution has built a catalogue with over 2500 hours in its first 2.5 years and is also active in pre-selling, finding co-pro partners and deficit funding. MTV is the world’s premier youth entertainment brand. With a global reach of more than a half-billion households, MTV is the cultural home of the millennial generation, music fans and artists, and a pioneer in creating innovative programming for young people. MTV reflects and creates pop culture with its Emmy®, Grammy® and Peabody® award-winning content built around compelling storytelling, music discovery and activism across TV, online and mobile. MTV’s sibling networks MTV2 and mtvU each deliver unparalleled customized content for young males, music fans and college students, and its online hub MTV.com is the leading destination for music, news and pop culture. MTV is part of MTV Networks, a unit of Viacom (NYSE: VIA, VIA.B), one of the world’s leading creators of programming and content across all media platforms. For more information, go to www.mtvpress.com. Farida Zoubaa Passion Distribution faridazoubaa@passiondistribution.com Brandi Albahary MTV Contact Brandi.Albahary@mtvstaff.com
