MTV NETWORKS PUTS PASSION INTO ITS FANTASY FACTORY!
July 8, 2009 - MTV Networks and Passion Distribution announce their first agreement together as Passion launches MTV’s latest hit and returning series, FANTASY FACTORY, in the international market. FANTASY FACTORY contributed to MTV’s ongoing success in the U.S. as #1 primetime cable channel in the P12-24 and has been reordered for a second season. Passion Distribution picks up world rights outside the US in both season 1 (12 x 30’) and season 2 (9 x 30’). Rob Dyrdek spends his life turning fantasy into reality. As a young skateboarder, Rob defied the odds by going pro at the age of 16 and since then Rob has lived his life with the belief that even the wildest fantasies are possible if you commit to making them real. Fans of MTV’s ROB AND BIG will love FANTASY FACTORY. Somewhere between Diddy and Willy Wonka lies Rob Dyrdek, now a capable entrepreneur with a comically offbeat way of realising his own fantasy world. Rob commands operations in a massive, 25,000 sq ft industrial – and fully skate-able – warehouse and office complex in downtown Los Angeles. This is the nerve centre to Rob’s crazy schemes, business plans and uniquely outrageous ideas. Sally Miles, Passion’s CEO, who worked with MTV Network’s Liz Skoler to acquire the series says: “This is a highly entertaining and inspiring series for its target audience! I don’t think we will be putting a skateboard ramp in the office anytime soon but there is nothing wrong in escaping into a fantasy world and FANTASY FACTORY certainly provides that!” Passion Distribution was officially launched by its founder and CEO, Sally Miles, in 2008. This unique, boutique and intimate style international distribution business represents great content and formats on behalf of UK and North American producers and broadcasters. London and Sydney based Passion Distribution specialises in popular quality programming and formats in genres including Factual Entertainment, Reality, Documentaries, Lifestyle, Game-shows and Comedy. Please contact Madeleine Cunnane if you have any questions: maddycunnane@passiondistribution.com
