GSN STRIKES DEAL FOR PASSION DISTRIBUTION TO DISTRIBUTE NEW SHOWS AND FORMATS AT MIPCOM
25th September, 2012 - The US cablenet GSN has concluded a deal with Passion Distribution for the distributor to launch a GSN catalogue at MIPCOM. The catalogue will include new reality series and existing and long running formats/brands. GSN launched a new cooking competition series, BEAT THE CHEFS (8 X 60’), which premiered this summer and doubled the channels average for the period in all key demos. Passion Distribution will represent the completed series and also the format on behalf of the producer, RelativityREAL and GSN. The catalogue will also showcase new reality series PURE GOLD (currently planned for 8 x 30’) where gold assayers offer cash to customers who all have a story to tell why they are selling their precious items, plus the stories behind those items. The catalogue is a game-changer for Passion and will emphasise its presence in the format business with six game shows it will be bringing to market; everything from the traditional with a twist, the quirky and highly entertaining to the dating and relationship game show genre. Formats include INSTANT RECALL, FRIEND OR FOE, LOVE TRIANGLE, WINTUITION, LATE NIGHT LIARS and BALLBREAKERS. Passion’s CEO Sally Miles, who concluded the deal with Steven Brunell, GSN’s Executive Vice President, Operations and Chief Financial Officer, “We are very excited to be working with GSN. As well as the new reality series we will be launching at MIPCOM there are some very long running successful game shows for which we will be discussing both format potential and completed series with our buyers at MIPCOM. There is such a demand for good value content that can be stripped in the schedules, especially the dating and relationship shows which will keep the audiences entertained and also provide the potential to create local versions.” GSN’s Steven Brunell, “The timing is right for us to be taking GSN’s formats and new series to the international market. Many of the formats continue on air and are now in multiple seasons with a proven track record on our network. We look forward to working with Passion Distribution and sharing in the success of our programming with the international broadcast community.”
